Festive demand during Diwali and Dhanteras propels Senco Gold & Diamonds to its highest monthly sales ever, overcoming record gold prices with strong design-led collections, positive sentiment, and strategic offers.

As gold prices soar to historic highs this festive season, Indian consumers are redefining the way they buy jewellery — opting to exchange and recycle old gold instead of making fresh purchases. The surge in exchange-driven sales has set new records across leading jewellery brands, signalling a major shift in festive buying behaviour amid skyrocketing prices.

Consumers opt for budget-friendly karatage, digital payments, and meaningful purchases over quantity

With steady pre-bookings and upbeat consumer sentiment, the company anticipates a 10–15% rise in sales volume and up to 45% growth in value this Dhanteras

Senco Gold & Diamonds launches festive campaign with Kiara Advani for the launch of the ‘Shagun Collection’ this Dhanteras

This festive season, Reliance Jewels is ringing in Diwali with a dazzling new collection, marking a first-of-its-kind collaboration with Bollywood icon Raveena Tandon and her daughter, Rasha Thadani, as the brand’s inaugural ambassadors.

Innovative booking schemes are giving customers confidence to shop worry-free ahead of Dussehra and Dhanteras.

Titan experienced a significant 26 per cent surge in jewellery sales during the October-December 2024 quarter, driven by strong festive demand, particularly during Diwali

As gold prices continue to surge, silver has emerged as the star of this year’s festive season in India. With silver crossing the Rs 1 lakh per kg mark, consumers have turned to the white metal, driving sales to an all-time high during the Dhanteras Diwali period

As Dhanteras and Diwali draw near, Indian consumers are actively purchasing gold despite record-high prices, driven by hopes for strong returns amid a cooling stock market. This surge in demand may further elevate global gold prices and impact India's trade balance, indicating a robust festive buying sentiment

In celebration of Dhanteras 2024, Divine Solitaires has launched a stunning collection of diamond-embedded gold coins, offering a luxurious alternative to traditional gold coins

Dr. Saurabh Gadgil, Chairman and Managing Director of PNG Jewellers, shared an optimistic outlook for the festive season, despite global price fluctuations affecting gold

This year, Nemichand Bamalwa Jewellers in Salt Lake, Kolkata, marks the occasion with the launch of their exclusive ‘Diwali Edit 2024,’ a collection that captures the essence of the festival through exquisite designs, blending tradition with modern sophistication

Shyam Sundar Co Jewellers has launched Sarodiya Swarna Sambhar 2024, Tripura’s most awaited jewellery exhibition, now in its 22nd edition. Running until October 9, 2024, the event showcases a wide range of handcrafted gold and diamond jewellery, traditional bridal pieces, and modern designs, along with exciting offers like discounts, gifts, and lucky draws, making it the perfect prelude to Durga Puja